The history of the .7 brand and ranch began when my grandfather, Jay Robinson returned home from the Army and World War II. Jay returned to his job with Bud and June Sample. Bud was a mentor to Jay, and at the time advised him it was time to start his own herd and register a brand. He wanted the brand to be simple, easy to read, and to burn clean. The Dot Seven (.7) was soon registered.

Jay married my grandmother Betty in 1948 and together they bought a small Grade B dairy near Clovis, California. They worked hard, saving every penny to put towards their future. If my grandfather was fixing fence the staples were taken out, pounded straight, and used again. Absolutely nothing went to waste. In 1960 they sold the dairy to buy some land non Sanger, CA. There my Grandparents began their commercial cow calf operation.   

Over time Jay and Betty grew their beef cattle business. Looking to expand their cattle numbers, Jay leased every available piece of land he could find. The cattle were spread out over much of Sanger and Clovis. The cattle were summered on permanent pastures and wintered on native grass. As the operation grew, the Robinson’s were offered the opportunity to purchase a ranch just up the road owned by Fred and Lois Hazelton. Because Jay was an integral part of helping Fred with all his cow work over the years, (Uncle) Fred and (Auntie) Lois treated the Robinson’s like family. When Fred heard Jay and Betty were looking to buy another ranch in the area, the Hazelton’s brought a proposal to them. Due to the relationship these two families had, the Hazelton’s knew Jay and Betty would responsibly carry on the legacy that they had built, long into the future. What was once the Bar OX Ranch then became the Dot Seven Ranch.

The Dot Seven Ranch sits in the rolling hills of Eastern Fresno County, about ten miles northeast of downtown Sanger. Lying just below where the oak trees grow, the ranch is full of gentle rolling hills and easy terrain. While the summers are hot, winters are fairly mild. For the most part, there is plenty of rain to grow tall native grass for grazing cattle. Typically the cattle on the Dot Seven grow fat off the native grass with only a few months spent supplementing their diet with alfalfa hay during the winter. Calving season begins in early fall. The calves grow with the grass and are marketed in mid to late April.

Over the years, the breeds of cattle raised on the Dot Seven have changed with the market. The Hazelton’s ran Hereford cattle and towards the latter years of their ownership had Shorthorn cattle as well. Jay and Betty first began their business with Herefords but slowly began to include some Gelbveigh and Simmental into the herd. They also had Hereford and Brahman, or F-1 cross cattle. Jay always adapted very well to the changes in the markets, the environment and the business in general. During the 1990s he began to see how popular the Angus breed was becoming and transitioned the herd to mostly Black Angus. Today on the very same land that the Hazelton’s once owned, you will see a conventional cow-calf operation that is mostly Black Angus with some small remnants of Simmental in the herd. This is a closed herd and all of the replacement heifers are grown on the ranch. Jay was a progressive cattleman by nature. While the cattle numbers are far less than when Jay ran the ranch most of his management techniques and his genetic choices set the groundwork for which the ranch is still operated by today.  

Jay and Betty were always very focused on the next generation. They cultivated a desire to continue the legacy in both their children and grandchildren by instilling a deep pride of the land and the cattle. Jay and Betty’s two daughters, Betsy Behlen and Jayne Robinson, the third generation, now own the ranch. Betsy manages the cattle operation with the help of her husband Steve and her two children Brooke Helsel and Brett Behlen, the fourth generation.

Since the inception of this ranch, four generations back, the mission hasn’t wavered. Our goal is to grow healthy and sustainable cattle that supply a great source of protein for a growing population. We take environmental stewardship very seriously and work hard to improve the land for future generations of both cattle and family. We hold a strong sense of pride in the product we produce, the industry that we are a part of, and the generations of family for which this ranch provides. We will always continue to adapt with the changes in the market, new technologies and improved management techniques so that we may continue to carry on the Dot Seven Brand for many generations to come.